TNB, why Waste RM9 million on Advertising?

It was reported that TNB is going to spend RM9 million to boost its image as the public does not understand the problems it encounters.

Of course we understand that not all breakdowns are caused by poor maintenance.
However, if the senior staff of TNB were to visit Kedai Telekom they will find a sea change in the way TMB treats their customers.

My wife used to work as an officer in TNB and they are quite good as far as the treatment of staff goes. However it is disappointing to note that the spanking new HQ in Johor Baru has not seen any improvement in the way you pay bills. Compared to TMB, the TNB payment center appears listless.

How to spend that RM9 million? Better to spend on staff training, especially those manning the breakdown call centers and the reporting crew. Often you call during a power failure and you will get a “don’t know” even one hour after the failure. Also TNB can publish the breakdown standards like:

1 hour after breakdown – inform center of breakdown cause
2 hours after breakdown – inform center of time power expected back.

That would be more useful to all consumers than an advertising blitz.


photo:http://www.abb.com/global/seitp/seitp202.nsf/0/fd0fc204813c256a48256f380014da1a/$file/TNB+Malaysia.jpg